"One of our key focus segments is the dual-SIM market, a rapidly evolving market in India," Motorola Mobility Country Head of India, Faisal Siddiqui, said.
According to the research firm IDC, multi-SIM capability, which is a common feature offered by the Indian handset makers, constituted nearly 39 per cent of the sales in the June quarter, up significantly from just one per cent in the corresponding quarter the previous year.
It also stated that the Indian mobile market saw a unique trend of multi-SIM phones capturing 38.5 per cent of the market. This could be attributed to several new service providers responding with highly competitive tariff plans to a price sensitive mobile telephony user market.
According to the Telecom Regulatory Authority of (TRAI), telecom operators added 17 million subscribers in July this year and have been adding similar numbers over the last several months.